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1. ISBN 1944659013 Zoom

Services Marketing: People, Technology, Strategy: 8th Edition

Jochen WirtzChristopher Lovelock
2. ISBN 1292089954 Zoom

Essentials of Services Marketing

Jochen WirtzChristopher H. Lovelock
3. ISBN 0273756060 Zoom

Services Marketing: Global Edition

Christopher LovelockJochen Wirtz
4. ISBN 9810686188 Zoom

Essentials of Services Marketing

Jochen WirtzPatricia ChewChristopher Lovelock
5. ISBN Zoom

Services Marketing by Christopher Lovelock (2011-12-13)

Christopher Lovelock;Jochen Wirtz
6. ISBN 0136118747 Zoom

Services Marketing: People, Technology, Stragegy

Christopher H LovelockJochen Wirtz
7. ISBN 9810679955 Zoom

Essentials of Services Marketing

Christopher H. LovelockJochen WirtzDr Patricia Chew
8. ISBN 0132056763 Zoom

Services Marketing: International Edition: People, Technology, Strategy

Christopher H. LovelockJochen Wirtz
9. ISBN 0071249648 Zoom

Flying High in a Competitive Industry: Cost-Effective Service Excellence at Singapore Airlines

Jochen WirtzLoizos HeracleousNitin Pangarkar
10. ISBN 1944659056 Zoom

Winning in Service Markets: Success through People, Technology and Strategy

Jochen Wirtz
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