ISBN 0195573552 Zoom

Marketing: Theory, Evidence, Practice

Byron SharpKatherine AndersonDag BennettSvetlana BogomolovaDavid CorkindaleNick DanenbergCharles GrahamNicole HartnettRachel KennedyMarianthi LivaditisLarry LockshinKaren Nelson-FieldMagda Nencyz-ThielAdrian PalmerAnita PelegErica RiebeJohn ScrivenAnne SharpHerb SorensenMaxwell WinchesterTiffany Winchester

Related

EAN 9780190311506
 

Building Distinctive Brand Assets

Author: Jenni Romaniuk
Binding: Hardcover
Publisher: OUP Australia & New Zealand
Published: 12 April 2018
Rank: 106916
Pages: 248
ISBN: 9780190311506
List Price: £26.89
 
EAN 9780195573565
 

How Brands Grow: What Marketers Don't Know

Author: Byron Sharp
Binding: Hardcover
Publisher: Oxford University Press
Published: 11 March 2010
Rank: 8200
Pages: 246
ISBN: 9780195573565
List Price: £22.50
 
EAN 9780195596267
 

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Authors: Jenni Romaniuk, Byron Sharp
Binding: Hardcover
Publisher: OUP Australia & New Zealand
Published: 19 November 2015
Rank: 94619
Pages: 192
ISBN: 9780195596267
List Price: £22.50
 
EAN 9780857196095
 

The Choice Factory: 25 behavioural biases that influence what we buy

Author: Richard Shotton
Binding: Paperback
Publisher: Harriman House
Published: 12 February 2018
Rank: 3987
Pages: 218
ISBN: 9780857196095
List Price: £14.99
 
EAN 9781118345603
 

Decoded - the Science Behind Why We Buy

Author: Phil Barden
Binding: Hardcover
Publisher: John Wiley & Sons
Published: 01 February 2013
Rank: 37574
Pages: 288
ISBN: 9781118345603
List Price: £19.99
 
EAN 9780241348482
 

Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth

Author: John Doerr
Binding: Paperback
Publisher: Portfolio Penguin
Published: 26 April 2018
Rank: 716
Pages: 320
ISBN: 9780241348482
List Price: £14.99
 
EAN 9781422187395
 

Playing to Win: How Strategy Really Works

Authors: A.G. Lafley, Roger L. Martin
Binding: Hardcover
Publisher: Harvard Business Review Press
Published: 05 February 2013
Rank: 45244
Pages: 272
ISBN: 9781422187395
List Price: £22.00
 
EAN 9780999230701
 

BadMen: How Advertising Went From A Minor Annoyance To A Major Menace

Author: Bob Hoffman
Binding: Paperback
Publisher: Type A Group
Published: 29 August 2017
Rank: 171727
Pages: 102
ISBN: 9780999230701
List Price: £5.44
 
EAN 9781447285342
 

Predatory Thinking

Author: Dave Trott
Binding: Paperback
Publisher: Pan
Published: 06 November 2014
Rank: 41379
Pages: 272
ISBN: 9781447285342
List Price: £8.99
 
EAN 9780691174952
 

The Tyranny of Metrics

Author: Jerry Z. Muller
Binding: Hardcover
Publisher: Princeton University Press
Published: 13 February 2018
Rank: 4932
Pages: 240
ISBN: 9780691174952
List Price: £20.00