ISBN 0195527984 Zoom

Viral Marketing: The Science of Sharing

Karen Nelson-Field


EAN 9780195573565

How Brands Grow: What Marketers Don't Know

Author: Byron Sharp
Binding: Hardcover
Publisher: Oxford University Press
Published: 11 March 2010
Rank: 12290
Pages: 246
ISBN: 9780195573565
List Price: £22.50
EAN 9780195596267

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Authors: Jenni Romaniuk, Byron Sharp
Binding: Hardcover
Publisher: OUP Australia & New Zealand
Published: 19 November 2015
Rank: 135290
Pages: 192
ISBN: 9780195596267
List Price: £22.50
EAN 9781471111709

Contagious: How to Build Word of Mouth in the Digital Age

Author: Jonah Berger
Binding: Paperback
Publisher: Simon & Schuster UK
Published: 16 January 2014
Rank: 13137
Pages: 256
ISBN: 9781471111709
List Price: £8.99
EAN 9780241184837

Hooked: How to Build Habit-Forming Products

Author: Nir Eyal
Binding: Hardcover
Publisher: Portfolio Penguin
Published: 06 November 2014
Rank: 4040
Pages: 256
ISBN: 9780241184837
List Price: £12.99
EAN 9781118345603

Decoded - the Science Behind Why We Buy

Author: Phil Barden
Binding: Hardcover
Publisher: John Wiley & Sons
Published: 01 February 2013
Rank: 76827
Pages: 288
ISBN: 9781118345603
List Price: £19.99
EAN 9780195573558

Marketing: Theory, Evidence, Practice

Authors: Byron Sharp, Katherine Anderson, Dag Bennett, Svetlana Bogomolova, David Corkindale, Nick Danenberg, Charles Graham, Nicole Hartnett, Rachel Kennedy, Marianthi Livaditis, Larry Lockshin, Karen Nelson-Field, Magda Nencyz-Thiel, Adrian Palmer, Anita Peleg, Erica Riebe, John Scriven, Anne Sharp, Herb Sorensen, Maxwell Winchester, Tiffany Winchester
Binding: Paperback
Publisher: OUP Australia & New Zealand
Published: 17 January 2013
Rank: 224203
Pages: 656
ISBN: 9780195573558
List Price: £50.99
EAN 9781907794292

The Diagrams Book: 50 Ways to Solve Any Problem Visually (Concise Advice)

Author: Kevin Duncan
Binding: Hardcover
Publisher: LID Publishing
Published: 30 March 2013
Rank: 110321
Pages: 128
ISBN: 9781907794292
List Price: £9.99
EAN 9781784621926

The Anatomy of Humbug: How to Think Differently About Advertising

Author: Paul Feldwick
Binding: Hardcover
Publisher: Matador
Published: 19 January 2015
Rank: 97139
Pages: 256
ISBN: 9781784621926
List Price: £17.99
EAN 9781119070481

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

Author: David Meerman Scott
Binding: Paperback
Publisher: John Wiley & Sons
Published: 06 November 2015
Rank: 113248
Pages: 480
ISBN: 9781119070481
List Price: £19.99